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2021’s Amazon Prime Day Breaks Sale Records

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2021’s Amazon Prime Day Breaks Sale Records

This past Monday and Tuesday were Amazon’s 2021 Prime Day event which marks the biggest two-day sales period for third-party sellers in the company’s history. Worldwide, Prime Day amounted to Prime members purchasing more than 250 million items. Amazon Prime day features highly popular lightning deals.

Given the surge in online traffic driven by Prime Day, Macy’s, Costco, Best Buy, Target, and Walmart also offered deals of their own to capitalize on sales. Some of the most purchased items include coffee makes, Crest Whitestrips, and robotic vacuums.

Taylor Schreiner, the director of Adobe’s digital insights said that the “halo effect” of Prime day gave “both large and small online retailers significant revenue lifts.”

The online shopping event surpassed $11 billion in sales and more than 1 trillion visits to the United States retail sites. This was a 6.1% increase in comparison to last year’s Prime Day which was held in October.

A retail analyst at Telsey Advisory Group, Joseph Feldman, said in a research note Wednesday, “Amazon’s Prime Day was aimed to boost new Prime member signups and enhance its relationship with existing members to grow the ecosystem, a mission we believe Amazon accomplished.”
One of the large purposes of Prime Day is to increase memberships. 2% of the new Prime members joined during Prime Day 2021, down slightly from the 3% who joined on Prime Day 2020, and 8% who joined during Prime Day 2019.

Prime Day Statistics:

  • Over 63% of United States households will be Prime users by the end of 2021 according to eMarketer.
  • The average Prime Day spend per order is $47.14 which is down from Prime Day 2020 when the average order was $54.64.
  • The average household spending approximately $92 with 1 in 10 households spending more than $200.
  • The typical Prime Day shopper is a high-income, suburban female ranging in age from 35 to 44.
  • Almost half of the households that were shopping Prime Day had already placed 2+ orders while 6% had already placed 5+ orders within the first 32 hours of Prime Day.
  • Some of the top Prime Day items from Amazon’s brand include Amazon Gift Card Reload, Amazon Fire TV Stick, Amazon Photo Project, Echo Dot 4th Generation, and Amazon Fire Tablet.
  • 50% of Prime Day shoppers said they bought items included in Prime Day deals while 24% said they bought the same items they usually buy on Amazon.

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