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Amazon Begins Screening Third-Party Sellers Through Video Calls

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Amazon Begins Screening Third-Party Sellers Through Video Calls

Amazon To Begin Screening Third-Party Sellers Through Video Calls

Recently, Amazon has begun implementing a new strategy to validate the identity of third-party sellers to reduce the number of scammers and illegitimate sellers on their website. This is just one of the many ways in which the tech giant is combating fraud.

Essentially, to vet sellers, Amazon schedules a video call, wherein they ensure the potential seller’s ID matches the person and any corresponding documents they provided in their application. Additionally, third-party data sources provide further identification.

The program is being utilized in countries around the world, particularly in the United States, Japan, the United Kingdom, and China, wherein over 1,000 sellers have undergone this vetting process.

Of the move to switch to screening sellers from in-person to video conference amid the new coronavirus, an Amazon spokesperson said the following: “Amazon is always innovating to improve the seller experience so honest entrepreneurs can seamlessly open a selling account and start a business, while also proactively blocking bad actors. As we practice social distancing, we are testing a process that allows us to validate prospective sellers’ identification via video conferencing. This pilot allows us to connect one-on-one with prospective sellers while making it even more difficult for fraudsters to hide.”

If you have any additional questions about how to start a business and gain entry into the Amazon marketplace, please do not hesitate to reach out to our experienced Amazon Seller CPA. Our mission is to help you thrive.

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.

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