It seems that this post gets written every Black Friday, because it does. But that’s because each fiscal year, Amazon grows more and more. It’s really no surprise that business analysts have exceptionally high expectations for Amazon’s sales on the biggest retail day of the year. One analyst projects that Amazon Prime customers are expected to spend 20 to 25 percent more during this year’s holiday shopping season than they did the previous year. Business analysts anticipate that Amazon will report the fourth quarter revenue to be about $59.7 billion. There are a number of other factors that contribute to the high expectations for Amazon. Some of these include:
- Amazon’s acquisition of Whole Foods: the 13.7 billion dollar business deal has increased membership amongst Prime customers as well as increased Whole Foods sales because Amazon slashed prices of the grocery store’s products
- Amazon has tapped into several new markets other than Whole Foods. Recently, they have begun investing in health care and the pharmacy industry
- An increased number of stores are staying closed on Thanksgiving and Black Friday, leading consumers to skip the stores and shop online. Amazon is the “go-to” online retailer for the vast majority of consumers.
It will be interesting to see just how much Amazon does this Black Friday in sales and how Amazon sellers benefit from this retail day.
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