This holiday season, Amazon has reached record highs in various categories, demonstrating the tech giant’s true prowess and dominating online presence.
In recent months, Amazon has seen over 5 million free trials and paid Prime memberships, proving that their marketing campaign, as well as the value of their services, are second to none. Not only will Amazon likely see a continued influx of Prime memberships over the new year, but even those who opt out of extending their free trial with a paid membership will most like purchase a vast amount of Amazon products before their trial expires.
Additionally, Amazon is seeing its one-day and same-day shipping finally paying off. To start, sales generated using these shipping methods have roughly quadrupled from last year’s holiday season, astounding all skeptics who believed the tech giant’s massive $1.5 billion fourth-quarter expansion in delivery service was going to be a loss. All in all, Amazon is performing at the top of its game and is showing no signs of slowing down.
What surprises many economists, however, is that despite the surge of holiday sales, Amazon’s stock remains relatively stagnant, perhaps due to recent talks from presidential candidates regarding a government break-up. That being said, a turnaround on the Dow Jones, S&P 500, and Nasdaq Composite is expected as 2020 rolls around. Regardless, no one can deny that it is a good time to be an Amazon Seller and consumer.
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