Amazon Introduces Its Demand Side Platform
Recently, Amazon has introduced its own Demand Side Platform. Essentially, demand side platforms are software designed to help sellers market and advertise their products online. The first thing you should know is that while Amazon’s demand side platform is owned by the tech giant, you do not have to be an Amazon Seller to use it. In fact, you can use it to sell products virtually anywhere online.
That being said, there are various benefits to using Amazon’s version over others, namely that it grants sellers access to Amazon’s customer data, which, in many cases, is far more extensive than other DSPs. Essentially, using Amazon’s demand side platform will automatically select and bid on the best places for you to advertise your product, drastically increasing your chances of having your product cross paths online with someone who is looking to buy it.
Amazon most likely knows more about consumer behavior than any other platform, which is why Amazon’s DSP will be advantageous over others. When you use it, Amazon will apply its knowledge of consumer behavior to your product, allowing you to reach far more people across the web.
You should note, however, Amazon’s DSP is more for sellers who’ve already established their product online and are looking to reach additional audiences, as opposed to those who are just starting out.
If you have any further questions, please do not hesitate to give our knowledgeable Amazon CPA a call today. Our team is here to help your business succeed.
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If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.