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Amazon Launches its Own Beauty Line

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Amazon Launches its Own Beauty Line

Amazon Launches its Own Beauty Line

Amazon is an ever growing company with no sign of stopping in sight, reaching a net worth of $1 trillion in 2018. The global empire never backs away from trying something new and continues to diversify its brand by jumping into booming markets. On Wednesday, March 20, Amazon expanded into a brand new retail market. The company launched its first-ever skincare and beauty line, Belei.

Amazon has been growing into several different types of retail over the past few years. The company is no stranger to creating their own brand and selling private label products. More recently, they have started brands of clothing, food, shoes, mattresses, and more.

The company carried several high-end skincare brands for years, but now it is their time to take a chance and branch out with their own brand. The name of the brand, Belei, combines the two words (as well as their meanings) “beauty” and “believe.” It consists of 12 different skin care items including moisturizers, serums, cleansers, masks, eye creams, spot treatments, and more. The products target several skin concerns from anti-aging to wrinkles. Shoppers can enjoy products such as the Retinol Refining Moisturizer, Vitamin serums, Triple-Peptide Eye Cream, Oil-Free moisturizers, a charcoal mask, and more.

Belei wants you to feel good about what you are putting on your face. All products are free of parabens, phthalates, sulfates, and fragrance. They are not tested on animals, come in recyclable packaging, and are all dermatologist approved.

Amazon understands its shoppers. The company is easy: easy to find, easy to buy, and easy to receive products. They wanted to create a skincare brand that is easy to access with good quality but is still affordable for their shoppers. The product prices range from $9 to $40. Amazon’s head of beauty for private brands, Kara Trousdale, stated that they wanted to “help customers spend less time and money searching for the right skincare solutions.”

The company is typically smart in picking up business ques and understanding what is doing best in recent markets. Belei found its way to the market during a great time for beauty products. The beauty industry is booming in the United States, reaching $18.8 billion in sales during 2018, which was up 6% from the year before. Sales in skincare alone increased by 13% in 2018, accumulating  $5.6 billion during the year.

Belei is available now on Amazon’s website for shoppers to enjoy, with the option of two-day shipping for Prime members.

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States.

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