As an Amazon marketplace seller, you likely understand the significance of feedback and product reviews for your rankings. When selling on Amazon, contact the AVASK Group for expert guidance on the top strategies that can be utilized to increase product reviews and Amazon seller feedback. Please continue reading to learn how to get more reviews and feedback. 

What’s the Difference Between Amazon Seller Feedback and Product Reviews?

Although these terms are often used interchangeably, seller feedback and product reviews serve two different purposes. While both add value to your business, feedback refers strictly to the seller, and reviews refer to the product. Essentially, seller feedback measures the quality of a seller on the Amazon marketplace. Customers will rate their experiences with a seller by submitting feedback on shipping, communication, and more. Sellers that have a higher Amazon feedback rating are given the Buy Box. The Buy Box is the customer’s first interaction when intending to purchase and initiates the checkout process. It’s a highly competitive space and can make a difference in making a sale.

On the other hand, Amazon product reviews measure an Amazon product’s quality. These reviews have nothing to do with seller performance or shipping. Amazon product reviews include customer ratings, providing information about specific product attributes, and giving potential buyers crucial information to help them make an informed decision about product listings. The main difference between seller feedback and product reviews is that reviews are displayed on the product detail page. Feedback scores are more difficult to find.

How Do I Get More Product Reviews and Amazon Seller Feedback?

As an Amazon seller, taking the necessary steps to increase your seller feedback and product reviews is crucial. Firstly, to improve your ratings, you should provide excellent customer service. This includes swiftly responding to customer inquiries and resolving issues efficiently. In addition, you should utilize Buyer-Seller Messaging and Request a Review to ask customers for feedback. It’s beneficial to request feedback from all customers proactively. These automated messages will help you build a strong reputation.

Moreover, you should ensure that products are packaged carefully and shipped to buyers promptly. Be honest about your products. Provide potential buyers with accurate product descriptions and photos and avoid misleading claims. You should respond to negative feedback quickly and professionally. If a customer leaves a negative review, you should try to understand the issue and take the necessary steps to resolve it. It’s beneficial to apologize for any inconvenience the customer may have experienced.

If you are an Amazon seller, please don’t hesitate to enlist the help of Ebiz Accounting. Our financial experts are prepared to help you grow your e-commerce business. Contact us today to learn more about how we can assist you.