When most people think about Amazon’s Marketplace, they envision a platform where they can purchase almost anything. However, you may not realize that Amazon allows registered sellers to establish their own storefronts on the website. This can be an excellent way to attract new customers and boost product sales. Please continue reading to learn the potential benefits of setting up an Amazon store and why connecting with the AVASK Group is in your best interest.
What is an Amazon Store?
An Amazon store is a custom-branded website featured on Amazon.com that allows registered brands to showcase their products to boost engagement. Essentially, those who wish to sell on the Amazon Marketplace must enroll in the Amazon Brand Registry. This will enable respective sellers to create a multi-page, immersive shopping experience for their online customers. They can customize a branded shopping experience that helps build brand awareness and showcase products for sale. Many business owners opt to establish an Amazon store because it can drive their brand’s growth at a typically lower cost than alternatives.
What Are the Benefits of Setting Up an Amazon Storefront?
As mentioned above, Amazon allows business owners to register for free on its platform to set up an online store. By establishing a storefront, vendors can showcase their inventory. Each product will be distinguished and classified, making it effortless for users to find and purchase a specific product. If business owners fail to create a store, their products will be displayed in a jumbled order rather than being differentiated.
In addition, showcasing your products through a storefront can help build trust and credibility with potential customers who may not be familiar with your brand. A branded store will help legitimize the business. Having a storefront can also help increase your brand’s and products’ visibility. Consumers searching for products on Amazon are more likely to view your products if you have a storefront.
Furthermore, brands can tell personalized stories that give online shoppers a behind-the-scenes look at what makes your business unique. This can help create loyalty. According to research, on average, brands with a store saw 31x more repeat purchases in 60 days. However, one of the most noteworthy benefits is that setting up an Amazon store can increase sales. With a storefront, you will be able to reach more potential customers.
If you are contemplating establishing an Amazon store, please don’t hesitate to contact the seasoned team at Ebiz Accounting. We have over a decade of experience handling all financial aspects of Amazon-based businesses. Our financial experts are prepared to help employ strategies to grow your eCommerce business.