How to Mitigate the Impact of a Bad Review on Your Product
Every business, no matter how great, will receive the occasional poor review. Poor reviews are not the end of the world–as long as you quickly address them. However, left unresolved, poor reviews can have a snowball effect on your Amazon business. Please continue reading to learn more about how to mitigate the impact of negative reviews.
- When you receive a negative review, the first thing you must do is determine whether the negative review is legitimate. Unfortunately, there are other Amazon sellers and programmers that will post unfounded negative reviews simply to hurt your business without ever trying your product. Fortunately, you can report this conduct to Amazon. That being said, if there is a legitimate bad review on your product, publicly apologize to the customer and make the problem right. People appreciate honestly and promptly correcting your errors. When you respond to a bad review, do not just supply the customer with a “stock” answer. Sincerely address his or her issues and genuinely try to fix them.
- Ensure that when a customer leaves a negative review that you promptly respond. Do not wait weeks or months to provide a frustrated customer with an answer. If a customer complains today, you should respond today or tomorrow in an effort to show that you are on top of it and that you are rapidly working to address their issue. When speaking with the customer, no matter their tone, ensure yours is optimistic and conveys the message that you are here to serve.
- Analyze your inventory and the reviews each product receives. If the majority of your products receive positive reviews, though one or two products receive more negative reviews than others, perhaps there truly is a design flaw or something worth addressing on a larger scale.
If you have any additional questions regarding your business, please do not hesitate to reach out to our experienced Certified Public Accountant today. Our team is always here to help.
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.