As Black Friday and Cyber Monday approach, it is important to know how to prepare as an Amazon seller. Continue reading to learn the top tips for prepping for the holiday sales ahead to get the most out of your Amazon listings and discounts.
One of the first and most important steps to prepare for Black Friday and Cyber Monday sales is to stock up on inventory. Be sure to check your Fulfillment by Amazon inventory to be sure that you will have enough reserved for Black Friday sales to satisfy higher demand.
Boost Your Reviews
Amazon listings rely heavily on reviews. Having a strong base of reviews will boost your product and promote customers to hit the “Buy Now” button more than any advertising can. Boosting your reviews and ensuring that your top sellers have reviews to reflect the quality of your product is one of the most important steps to take in preparation for the upcoming holiday sales.
Offer Free Shipping
Black Friday and Cyber Monday sales rely heavily on impulse buying. Something that can increase your chances of customers making an impulse buy on your listings is to offer free shipping. One of the top reasons for abandoned carts on Amazon, especially around the holidays, is an added shipping cost. Consider offering free expedited shipping with FBA this holiday season.
Bundle Your Products
If you sell multiple products that can be bundled together, do not hesitate to utilize this feature on Amazon. This is especially useful if your products would make for good gifts. Lots of sale shoppers are searching for the perfect “add to cart” bundle to cross a family member or loved one off their Christmas list.
Keep Track of Your Competition
For some of the biggest sales of the year, you want to be sure that your prices match your competition. There are millions of sellers on Amazon worldwide. Keep track of your competition and their strategies for Amazon’s most significant sales. It is important that you price your product competitively while still maintaining good profit margins for your brand.
If you require assistance with your Amazon business, look no further than our experienced Amazon CPA. We would be happy to assist you.
Contact Our Team
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.