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How to Win the Amazon Buy Box

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How to Win the Amazon Buy Box

It is not an easy task to win the Amazon Buy Box. However, once you do, your product’s visibility and revenue will skyrocket. Depending on the number of sellers offering a single product, it may become increasingly hard to win the buy box for your products. Continue reading to discover the best tips for winning the buy box to increase sales and bump your Amazon brand’s visibility and sales.

What is the purpose of the Amazon Buy Box?

Because there are so many sellers on Amazon, Amazon wants to make the checkout and decision process easy for their customers. By reducing the number of decisions to make, conversion rates will increase. The Buy Box, otherwise known as the Featured Offer, is a special feature given to a product page that buyers will see when Amazon considers the listing the best deal compared to the competition. The Buy Box listing is then separated from the other offers, making it a much simpler check-out process for the customers. Winning the Buy Box for your listing is incredibly important for sales.

How does Amazon choose the Featured Offer?

There are a few factors that Amazon will consider when making the decision to award the Buy Box. Consider the following factors when attempting to make your product listing as eligible for the buy box as possible:

  • The best possible price for this item
  • The best shipping time
  • The best return process
  • Good reviews
  • Enough stock
  • Prime fulfilled

Tips to Achieve the Buy Box

Some more tips to consider when attempting to create listings that are eligible for the buy box include offering great customer service. If you have a great A-to-Z Guarantee Claim Rate, very little negative feedback, and a good standing credit card chargeback rate, Amazon will note all of these as wins.

You should also be sure to always keep stock available or else you will risk your product from not being considered for the BuyBox compared to listings that always have available stock. Finally, you should consider the pricing of your product. This is very important when your product has many competitors on Amazon. Price is key when it comes to winning the Buy Box because if you have a competitive price, and not necessarily the lowest price, you are more eligible for the Buy Box rotation. You can even use pricing software to stay up to date on the latest prices for your products.

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Contact Our Team

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.

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