Like any other marketplace, Amazon puts expansion and profit at the forefront, allowing everyone, from single third-party sellers to well-known brands, to sell their products on its site. The only trouble is that Amazon Terms of Service prevent online sellers from duplicating listings for the same ASIN (Amazon Standard Identification Number), making them sell under the existing Amazon listing. This means that upstanding online merchants who legally resell branded goods may be hijacked by a few third-party sellers who sell non-authentic, cheap lookalikes under the same listing. This can be highly damaging to your brand, your seller rating and your ability to hit the top spot in the Amazon search results. If you have experienced this, or expect to experience it, please continue reading, then reach out to AVASK Group to learn more about how to fight against counterfeits.

How can sellers fight counterfeits on Amazon?

While there is no one cookie-cutter approach to disincentivizing counterfeiters, one of the easiest and most effective methods is enrolling in the Amazon Transparency Program. This Program uses a special product labeling system, providing the registered brand owners with a series of unique transparency codes, which are attached to the product’s packaging and then scanned by Amazon at the stage of shipping for their authenticity. If the counterfeit product does not have the transparency code, Amazon will stop the delivery.

What are the requirements of the Amazon Transparency Program?

To qualify, sellers must:

• Be a legitimate brand owner enrolled in the Amazon Brand Registry
• Have a valid Global Trade Item Number (GTIN), which Amazon can confirm with the GS1 registry
• Affix unique barcodes on all of their applicable packages
• Pay the Program’s fee

To determine if utilizing the Program is within your budget, you should give our team a call today.

Contact Our Team

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.