Preparing For Black Friday as an Amazon Seller
Black Friday, along with Cyber Monday, are the two biggest holidays for Amazon Sellers. That being said, though they may seem far away, the time to start preparing is now. This year, perhaps even more than other years, sales will be through the roof, especially amid the COVID-19 pandemic which has caused online shopping in general to see a significant spike. Below, our team has compiled a short list of tips to help you prepare for the holiday season. They are as follows:
- Ensure that you are not subject to inventory storage limits, and if you are, get a firm understanding of those limits to ensure that you do not exceed them.
- The only thing worse than having too much inventory is not having enough. For this reason, you should review all data regarding last year’s sales, as well as this year’s sales, so you can have an idea of exactly how much product you should order. Keep in mind that all inventory set to go out on Black Friday should arrive by November 5.
- Make sure that you have all of your product listings optimized. This includes photo optimization, optimized keywords, and more. You should also ensure that you have optimized your PPC, or Pay-Per-Click campaign.
- Through your Seller Central account, ensure that you create deals for your customers, and then promote those deals through Amazon. Customers love when two commonly-associated items are bundled for a cheaper price, which is one fantastic way to up your sales for Black Friday/Cyber Monday.
For any additional questions, please do not hesitate to reach out to our experienced team today. We are here to help you thrive.
Contact Our Team
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.