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Should You Enroll in the Amazon Vine Program?

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Should You Enroll in the Amazon Vine Program?

If you are looking to increase your conversion rate and even boost your best seller ranking as a whole, you might want to look into the Amazon Vine program. Amazon Vine helps its users to generate valuable reviews from experienced and highly rated Amazon reviewers. To answer any questions about this review program, continue reading.

What is the Vine program on Amazon?

In Amazon’s words, the Vine program is:

“Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers.”

How can sellers enroll in the Amazon Vine program?

There are a few qualifications for sellers to meet to enroll in the Vine program. Sellers and vendors who meet the following criteria can take advance of Vine:

  • Professional sellers
  • Enrolled in the Amazon brand registry
  • Sufficient inventory
  • Fewer than 30 reviews on the items you wish to enroll
  • Products are launched by the time of enrollment
  • Products are available under Amazon FBA in new condition
  • No digital software, adult products, or application
  • Each product enrolled needs an image, title, and description per listing

Benefits of Using Vine as a Seller

There are many benefits of using Vine as an Amazon seller. One of the top benefits of using Vine is that it allows sellers to receive up to 30 reviews. Compared to an alternative review program that Amazon has offered in the past, this exceeds the five reviews from the Early Review Program. Each review should be well thought out and detail-oriented because Amazon selects the customers who will leave reviews called Vine Voices. The Vine Voices are chosen based on their reviewer rank on Amazon. It is common to see reviews from these customers including images and videos of the products. The reviews are also meant to provide feedback, breaking down the use of the product. This might include pros and cons lists and will help future customers to make a decision on their purchase. Customer reviews are one of the most productive assets of a successful Amazon listing. Having a high-quality review section can drastically improve your product’s conversion rates. Utilizing the Vine program can boost your best seller ranking as a whole. There is also no enrollment fee for the Vine program.

How can I get started?

To get started with Vine, you will open the Advertising tab on Seller Central and click on Vine. To begin enrolling ASINs, you will enter them independently to see if they qualify. You will set up enrollment for your desired ASIN and provide the number of units you want to make available to the Vine Voices. You can then keep track of each ASIN’s progress by checking back on the Vine tab. Select the details button to discover each ASIN’s progress on reviews.

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