The Amazon Influencer Program | What to Know
Amazon has launched the Amazon Influencer Program to allow sellers to work with influencers to increase their product’s word-of-keypad recommendations. Influencers hold great power in promoting products in our digital age. This type of advertisement has become increasingly popular, especially on Amazon. The influencer program uses unique URLs that influencers will use to promote their favorite products. Influencers can even make their own storefront where they can categorize their favorite products to make shopping their purchases easy for their fans and followers.
Who can be an Amazon influencer?
Amazon has not disclosed how to qualify for the influencer program. However, there are a few common themes most affiliates have: mutual relevance, high-quality content, substantial social media presence, and responsive community engagement. Amazon also utilizes its algorithm and data to gauge who will succeed most with an Amazon influencer storefront.
What advantages does the Amazon Influencer Program offer for sellers?
The Amazon Influencer Program may make it possible for your products to be promoted by influencers without you need to contact them. Producing high-quality products may be enough to result in an Amazon influencer getting their hands on your product and adding it to their Amazon storefront for their fans to shop.
The process of influencers discovering their product favorite on their own will typically result in gaining the most trusted, influential type of influencer account. This will likely cause their followers to return to their storefronts for inspiration for their next Amazon purchase. Amazon influencer storefronts can be shared on all types of social networks as well as email. If your product has made its way into a popular storefront, you can expect your product visibility and sales to increase.
How can I find Amazon influencers for my brand?
If you are interested in incorporating influencers into your marketing strategy, the time is now to get started. Many programs will allow you to connect with Amazon influencers including SocialBlueBook, Influence.co, and more. Amazon-approved influencers can make an incredible difference in the reach that your products will make. Your less productive listings can also gain that extra boost needed to increase their visibility to get the ball rolling. Do not underestimate the power that influencers have on your product’s revenue.
To learn more about growing your Amazon business, contact our Amazon accountant, Timothy E. Nelson, CPA today.
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