Videos offer online customers the convenience of seeing a product in action without having to leave their couch. It’s hard to replace the physical experience of touching a product, but videos are able to offer an interactive and up-close experience that comes close to the real thing. Continue reading to discover the top tips for creating videos for your Amazon listings.

Tips for Creating Videos for Amazon Listings

• Use text and graphics: Many Amazon customers will view a video on a listing without the sound. To get across to these viewers, it is best to use text and graphics to portray your message. Cut to the chase and let them know the best features of your item.
• Use music: For the customers who do press play with the sound on, it is best to use royalty-free music to pull the entire video together. Depending on your product, you can set the tone for the type of customer you are trying to rack in.
• Be consistent: It is important for all of your listings to be cohesive. You want your brand’s online presence to make sense and you can start with the way you put together your listings. Using consistent branding will help buyers recognize your products and come back for more. Comfortability goes a long way. Add a logo to the end of each of your videos and use similar fonts and colors for your text overlays. Commit to using videos for all of your product listings so your customers can know what to expect when browsing your products.
• Keep it short: When customers are trying to make a decision to hit “buy now” or continue scrolling, this is a very short window. It is best to keep your video short and sweet and to get to the point right away. Your products should be front and center as soon as the video begins to showcase each of its most important features within 10 to 15 seconds max.
• Quality is key: You want your videos to look professional and high quality. This will go a long way for your customers. Quality will prove to your shoppers that they are buying from a brand, not just an Amazon seller. Video quality and image quality are key for this feature.

Contact Our Team

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.