Advertising is key to success on Amazon, and if you are an Amazon Seller, you are most likely looking to learn more about how you can improve your ad campaign. Please read on and reach out to our experienced Amazon accountant to learn more about product display ads and how they can help you.
What are some of the different types of Amazon advertisements?
There are three primary types of advertisements you can utilize to promote your product on Amazon: Sponsored Products, Sponsored Brands, and Sponsored Display. Sponsored Products are products that Amazon promotes to attract potential buyers searching for a product of that nature. Sponsored Brands are essentially brands that Amazon will showcase, along with that brand’s three relevant products. Sponsored Display, on the other hand, lets you use display ads, which are essentially designed images or photographs along with copy that viewers can click. These ads do not pop up with search results; instead, they pop up on websites and allow users an opportunity to click and get taken to their landing page, where the customer can then purchase that product.
How can I optimize Amazon product display ads?
Once you’ve created your monthly budget, you should create an ad campaign, as well as that campaign’s end date, especially if you are a relatively small company at the moment. Without an end date, you may end up paying far more than you intend for ad campaigns that may or may not even be working.
That being said, it is always best to have display ads running, whether they are new or not. Every month, you should check your display ad’s progress. You can either decide to terminate the ad and create a new one or, if your current display ad is doing well, you may renew it and keep it running.
To optimize your results, you should take note of all the best keywords in your field. There are countless guides and programs available on the internet that can teach you more about choosing the best keywords. With that in mind, you should also take note of all keywords that do not produce positive results, as they can hinder an otherwise keyword-rich description.
Contact Ebiz Accounting
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.