What Are Sponsored Brands on Amazon?

If you are an Amazon seller, you are most likely doing everything in your power to boost your name recognition, and, as a result, your sales. One of the most helpful ways you can do this is by becoming a Sponsored Brand. Essentially, Sponsored Brands are ads you can pay for that will prominently display your brand logo, as well as a custom headline, and as many as three of your products.

When a customer searches for a particular item, Amazon will feature your product at the top of the search results. This is a fantastic way to boost sales, as when the customer clicks on your brand logo, they will be taken to a custom landing page, wherein they can view the entirety of your products that are currently for sale on Amazon.

What’s more, since you only pay per click, meaning you will only be charged every time a customer clicks on the ad, you can actually control how much you spend on these ads, as well as gauge how successful each ad campaign is.

The process for creating a Sponsored Brand ad is relatively simple. First, you simply select the products you want to advertise, customize the ad, choose which keywords you want your ad to focus on, submit the ad for review, and within 72 hours, your ad should be published, as long as Amazon approves.

That being said, certain products may not be featured as Sponsored Products. These include used products, adult products, refurbished products, and products in closed categories.

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.