Amazon Posts is a feature that is used to explore products on Amazon. To determine if this feature is right for your brand, continue reading.
What are Amazon Posts?
Amazon Posts is a feature on the Amazon shopping platform that allows shoppers to discover new products by browsing brands’ feeds. It is essentially Amazon’s social media platform. Amazon sellers are able to post direct links to their products by making an Amazon post. They can also share details within the captions and grab attention from prospective customers through their product photos.
Amazon Posts allows Amazon sellers to gain followers who will see the brand’s posts more often when opening the app. These posts also offer a monetization feature for free which can be found on similar product pages. Creating an Amazon Posts feed is essentially free advertising on your competitor’s listings. In Amazon’s words, Amazon Posts is a “visual storytelling opportunity within the US Amazon mobile shopping experience.”
Is my Amazon account eligible for Amazon Posts?
Amazon sellers on the United States marketplace can utilize Amazon posts. You must be part of the Amazon Brand Registry as a brand registered account to be eligible for Amazon Posts. Vendors and active Amazon DSP advertisers are also eligible.
It is also required that you have a store on Amazon that is linked to your brand’s byline on the product detail page. Your store must be associated with your brand’s Advertising Console or Seller Central account.
How can I use Amazon Posts for my brand?
To create your first Amazon Post, you must be signed in to your Seller Central or advertising account. To access the Amazon Posts feature, you will open the advertising tab on Seller Central. Next, you will upload a quality image of one of your products with high resolution. A tip to consider is to choose a lifestyle image that will draw customers’ attention to your post to gain interest in your product. Write a short and direct caption that explains your product featured in the post. Finally, schedule the post to be uploaded. When a customer comes across your post, you will be able to click on the image to shop the products you have tagged. This will take them to your item’s product listing instantly.
Contact Our Team
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.