The Amazon Choice badge is one of the most sought-after features for all Amazon sellers. The feature has been around since 2015 and has been proven to drive sales ever since. To learn more about achieving the Amazon Choice badge, continue reading.
What is Amazon’s Choice Badge?
Amazon’s Choice is a label given by Amazon to product listings that they believe to be the best possible match for its customers based on a specific keyword. This badge can be found in the top left corner of the product’s image as well as below the title on the product detail page. The reason for this feature to launch was the increased requests for Amazon shopping through Alexa. It became more difficult to browse and filter results while using the voice search. Amazon’s response to this difficulty was Amazon’s Choice which allowed for a quickly matched keyword search to provide the most relevant product for customers using the voice search feature. The badge can also be found on mobile and desktop for customers to easily find the best match for the search terms they are using on the platform.
What does Amazon’s Choice mean?
What does Amazon’s choice mean? The choice badge offers a huge boost in conversion rates for Amazon listings who are awarded this badge. The best way to get the badge is to offer great a customer experience for each of your listings and have optimized listings.
Consider the following tips to increase your chances of achieving an Amazon’s Choice badge:
- Become an FBA seller
- Provide fast shipping
- Always have stock
- Use relevant keywords to optimize your listings
- Have a low return rate
- Optimize your product listing
- Gain positive reviews
- Maximize sales velocity
- Utilize A+ content
- Bring up your customer rating
- Provide customer service
- Have competitive pricing
- Offer easy returns
- Learn from your feedback
- Be prime-eligible
Most importantly, Amazon wants to see that you are offering your customers the best possible experience. This will boost your chances of achieving the Choice badge by Amazon. Not only is this a great idea to boost your chances of getting the badge, but it will also boost your overall Amazon seller rating, drawing more customers to each of your other product listings that might not have a badge (yet).
Contact Our Team
If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.