Amazon Live is a new way to reach your target audience and promote upcoming sales and new products. This feature is a QVC-style broadcast that can increase your product’s visibility and shareability. Amazon Live is a channel for both sellers and vendors to join their customers in their shopping experience. It allows Amazon brands to connect with their customers and gain new ones. Continue reading to discover how you can utilize Amazon Live to demo your products and have them featured by an Amazon host.

What is Amazon Live?

Amazon Live allows both individual brands and Amazon hosts to engage with shoppers in real-time as a way to showcase their products as a part of their customer’s shopping experience. Brands can pay to have a host discuss their products on a live show. This feature is typically utilized as a way to promote a Lightning Deal or Fashion Find. Sellers can even broadcast their own live shows through a new app by Amazon called the Amazon Live Creator.

This feature is often compared to a QVC-type show that offers a home shopping experience online. Amazon Live allows shoppers to view live streams on their website and the Amazon app as a way to engage with their customers in the moment through a live chat. The products that are being promoted will be displayed in a carousel for easy purchase accessibility.

How can I utilize Amazon Live for my brand?

Sellers and vendors who are registered in the Amazon Brand Registry and sell in the US have access to the live feature. To get started with this tool, take the following steps:

• Download the Amazon Live Creator mobile app
• Decide which products you would like to feature in the live stream
• Go live or schedule to go live at a later time
• Going live can be done through your phone or an external camera

There is no cost to live stream your products on Amazon Live self-service option. Your live stream will be viewable to shoppers on your product detail page, Amazon.com, and the Amazon app. All live streams will be found on Amazon.com/live. Give this new feature a shot today by downloading the mobile app. Your customers are waiting to hear from you.

Contact Our Team

If you are an Amazon seller and require the assistance of an experienced Certified Public Accountant, please contact Ebiz Accounting for an initial consultation. We provide Amazon business accounting services to clients in New York and throughout the United States. All Amazon sellers should have an accountant they can trust. If you are looking to expand your business, or even form a new one, do not hesitate to reach out to our knowledgeable team today.