While scrolling on Amazon, you may find many sellers offer the same items on the same product listing pages. As such, you may be wondering how to become the first choice for customers. Fortunately, Amazon’s Featured Offer is a valuable tool that can help boost product visibility and increase your e-commerce business’s overall sales. If you’re looking to grow your business, it’s in your best interest to enlist the help of the AVASK Group, as our financial experts can offer you guidance and assistance while navigating the Amazon Marketplace. Please continue reading to learn the eligibility requirements for Amazon Featured Offer.
What is the Amazon Featured Offer?
The Featured Offer, formerly known as the “Buy Box,” is the product listing Amazon chooses as the default choice when a customer adds a product to their cart. The Featured Offer is a window above the Buy Now button in the top right of a product detail page. When a customer clicks “add to cart” or “buy now” on a product page, the eventual sale will go to the owner of the Featured Offer. This means if you’re selling a product and don’t have the Featured Offer, customers will have to sort through other sellers to find your offering. Essentially, this automated process will list your products above the competition. Ultimately, it helps customers find what they need and compare alternatives based on product price, condition, shipping speed, etc.
Unfortunately, some items aren’t eligible. For instance, books aren’t eligible. There isn’t an exact method to qualify for the Featured Offer, as Amazon will consider several factors to determine your eligibility. The following are some factors that can influence Featured Offer eligibility:
- Whether you have a Professional selling plan
- Whether you have a well-stocked inventory history
- Whether you have competitive prices
- Whether you have fast delivery times and accurate tracking
- Whether times are new or like new goods
How Can I Maximize My Chances of Qualifying?
For long-term success, securing a coveted Featured Offer position is crucial, as it can dramatically increase sales and profits. First, you can stand out from your competitors by choosing Fulfillment by Amazon (FBA). This will leave Amazon’s Merchant Fulfilled Network responsible for shipping rates and delivery times. Essentially, this guarantees free shipping and getting orders to customers within two days or even enables next-day or same-day delivery when possible. In addition, you should maintain competitive pricing. It’s beneficial to use Amazon’s automated pricing tool to adjust prices for select products. Before listing a product, you should consider the total price for the product, including shipping costs, to maintain a competitive edge. It’s also helpful to provide excellent customer service.
If you’re an Amazon seller looking to grow your business, please don’t hesitate to contact Ebiz Accounting, as our financial experts can help you utilize Amazon tools to increase sales.