Regardless of the e-commerce marketplace in which you operate, selling online can be a challenging business. With so many highly qualified sellers offering quality products and services to the same customers, it's essential to take the necessary steps to stay ahead of the competition. Conducting frequent competitive analyses should be…
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In the past, Amazon has been known to host an annual Prime Day event. Prime Day is Amazon's biggest deal event of the year, featuring deals on top brands and small businesses. Prime Day is exclusive to Prime members. While Amazon does not disclose Prime Day sales, it can be…
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As an Amazon seller, you're likely familiar with Amazon Sponsored Brands ads. If you're unfamiliar with it, fear not, as we can help you understand the integral role of Amazon Sponsored Brand Ads in your brand's success. Firstly, they are a great way to increase visibility and customer engagement. However,…
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If you're an Amazon seller, understanding Amazon's Inventory Performance Index (IPI) is crucial to growing your business. IPI is the metric calculation used to gauge a Fulfillment by Amazon (FBA) seller's inventory performance over time. Essentially, Amazon uses this score to determine how well sellers manage their inventory. This type…
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If you are an Amazon seller looking to build your brand, it's imperative to consider participating in Amazon's Prime Day sales event. During Prime Day, Amazon sellers can expect a surge in sales and a boost in brand visibility, all of which will contribute to their business growth. However, participating…
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To have a successful business on Amazon, sellers must take specific steps to increase their eCommerce reputation, as many brands have plummeted due to bad customer experiences. When customers are unsatisfied with a product they have purchased from your store, they may feel inclined to write negative reviews. A bad…
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If you are an Amazon seller or looking to become one, you need to understand the breakdown of advertising costs and how they can affect your business's profitability. Amazon sellers often want to figure out how their Amazon advertising sales are performing. When this is the case, certain metrics can…
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If you are considering starting a new business, it is critical to understand how much it costs to sell on Amazon as it will help you run a profitable business. If you decide to take your business to Amazon, you will need to know the breakdown of Amazon seller fees…
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If you are a new Amazon seller, you may not know whether you should obtain liability insurance coverage. Ultimately, Amazon sellers should carry liability insurance to help their businesses avoid costly accidents. Without the right coverage, you could have to pay a significant amount of money to cover a claim.…
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As an Amazon seller, before your products reach an Amazon fulfillment center, they have to undergo the shipping process. Shipping your products to the nearest Amazon fulfillment center will cost you a pretty penny. Many Amazon sellers have a hard time minimizing their expenses as a result of expensive shipping…
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