In today’s increasingly diverse marketplace, consumers are often driven by more than just price and product quality. They actively seek out businesses that align with their values, including supporting diversity and inclusion. Please continue reading to learn the types of business certifications Amazon sellers can display, the benefits of getting certified, and why connecting with the AVASK Group is in your best interest to grow your store.
What Are Business Certifications?
Business certifications on Amazon serve as third-party designations that acknowledge U.S.-based businesses for various attributes, including diversity, quality, and ownership. These certifications are valuable tools for businesses, as they can differentiate themselves in the marketplace and attract customers who prioritize these values.
The Amazon Business program provides a range of features designed to support businesses in expanding their B2B (business-to-business) revenue. One such feature is the ability for Amazon Business customers to easily find detailed information about business certifications. This empowers customers to make informed purchasing decisions and support businesses that align with their values. In addition, customers can utilize filters to prioritize search results from certified businesses. This will streamline the procurement process and increase the likelihood of certified businesses being selected. Amazon recognizes a variety of certifications for diversity and quality. The following include some of the certifications available:
- Registered Small Business
- Minority-Owned Business
- Woman-Owned Small Business
- Woman Business Enterprise
- Economically Disadvantaged Women-Owned Small Business
- Veteran-Owned Small Business
- Service-Disabled Veteran-Owned Small Business
- LGBT Business Enterprise
- SBA-Certified Small Disadvantaged Business
- SBA-Certified HUB Zone Firm
- SBA-Certified 8(a) Firm
- Section 889 Representation
What Are the Benefits?
Showcasing your business certification on your Amazon store can be a powerful tool to attract and engage a broader customer base. Today, customers are increasingly conscious of the values and practices of the businesses they support. By prominently displaying certifications related to quality, sustainability, or compliance, you directly appeal to these discerning customers and demonstrate your commitment to meeting their expectations. This can be a key differentiator in a competitive marketplace and can encourage customers to choose your products over those of your competitors.
By obtaining relevant certifications, you can tap into a vast network of potential customers. It can significantly expand your market reach and open doors to lucrative opportunities that may otherwise be inaccessible. In addition to attracting customers and expanding your market reach, business certifications can enhance your visibility in search results. Many search engines and online marketplaces prioritize certified businesses in their algorithms, as these certifications signal credibility and trustworthiness. As a result, your products are more likely to appear at the top of search results, driving more traffic to your storefront. This increased exposure can translate into higher sales and revenue for your Amazon business.
As you can see, displaying your business certifications can be a strategic move that yields significant benefits for your business. At Ebiz Accounting, we are prepared to help you position your business for success and achieve sustainable growth in the long run. Connect with our dedicated team today for guidance and advice.