As an Amazon seller, you’re likely familiar with Amazon Sponsored Brands ads. If you’re unfamiliar with it, fear not, as we can help you understand the integral role of Amazon Sponsored Brand Ads in your brand’s success. Firstly, they are a great way to increase visibility and customer engagement. However, receiving approval for these campaigns can be challenging despite their various benefits. In most cases, Amazon sellers do not meet Amazon’s stringent guidelines, which results in rejection. If you need help understanding why your brand static ad may have been rejected, contact the AVASK Group to learn how we can help guide you through this intricate process and meet the comprehensive guidelines to ensure your Sponsored Brand Ads are approved. Please continue reading to learn the most common rejection reasons.
What are the top reasons why Amazon Sponsored Brands Ads are rejected?
Firstly, Amazon ads are ads that you can purchase for your brand or to have a product appear on Amazon through searches. They play a pivotal role in boosting awareness of your brand and products. However, they can be tricky to get because of Amazon’s strict guidelines. Therefore, knowing some of the most common reasons sellers get rejected is crucial to avoid making the same mistakes.
One of the most common reasons Sponsored Brand Ads are rejected is that they do not meet the grammar and language requirements. Amazon has been known to place a high value on using precise language in advertising. If your ad copy has any spelling errors or typos, it will detract from the professionalism of your ad. If you use excessive punctuation, it can make your ad come off as cluttered, which can be less appealing to shoppers. It is even less appealing to have incorrect grammar. If a shopper cannot read or understand what your ad is trying to display, it can negatively affect your brand. Using slang can also cause rejection, as formal language usually resonates better with all customers. Furthermore, you should ensure that your ad is in the primary language of the target Amazon site.
Will I be rejected for unsubstantiated claims?
Another cause of rejection is unsubstantiated claims. Amazon prioritizes ensuring the accuracy of claims made in advertisements. If the content in your ad lacks verifiable evidence or fails to meet transparency standards, it could result in rejection because this type of content can mislead customers. In some cases, products may mention a warranty. However, ensuring the warranty is disclosed on the product detail page is essential. If you want to include facts, statistics, or figures in your ad, then you should have the proper sources cited. If you do not have the appropriate sources cited, it can cause customers to question your credibility and lead to rejection.
If you’re an Amazon seller, it’s wise to know what mistakes to avoid to ensure your Sponsored Brands Ads are approved. If you’ve been rejected, contact the AVASK Group, who can help you determine the rejection reason and what you can do to improve your chances of obtaining this type of Amazon advertising.